How often do you do organic outreach? Joining facebook groups of those in your niche, hosting webinars with affiliated content creators, direct emailing business?
One of the major changes in 2018 for the Facebook algorithm is it’s mission to focus on creating “meaningful social interactions.”
One of Facebook’s most recent algorithm updates were intended to create “more meaningful social interactions with family and friends.” It comes at a crucial moment in Facebook’s brand story. In order to keep users’ trust, it needed to become less focused on business and more focused on authentic friendships.
Mark Zuckerberg said this in his Jan 2018 tweet “We feel a responsibility to make sure our services aren’t just fun to use, but also good for people's well-being. So we've studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities.
The research shows that when we use social media to connect with people we care about, it can be good for our well-being.”
This update changes the way brands must act on the platform if they want to be seen. They can’t just rely on Facebook to plug their brand — they must instead patiently reach out to users in a way that fosters genuine engagement. That’s why the language and imagery we use within out Facebook advertisements are so important.
Basically, brands must become friends with their prospects. That’s why it’s so important to have a clear understanding of your niche, you’d know your best friends coffee order so get to know your target market like you would a best friend!
Make friends with your niche, out reach to them organically, don’t be pushy but do friendly. Flood your feed with what you do any why you are passionate about it. Join groups and remember to have fun on Facebook, that’s the secret.