When it comes to online advertising, there is no more powerful, yet under-utilised resource than Facebook advertisements. Many people shy away from Facebook ads, they believe them too overwhelming to figure out. In fact many of my clients have had bad experiences with facebook ads and now believe they just don’t work. Let me tell you, this couldn’t be further from the truth.
These online advertisements are some of the best ways to get the word out about your company and reach new customers and clients online. When you think about it, Facebook is the most popular and most visited social media site in the world. Advertise on Facebook and you are advertising to more than a two billion people, that’s right two billion!
Unsure of where to start and if your business is ready for facebook advertising? Read through my top five tips to check and see if you’re ready to take the plunge!
1. Trust that Facebook ads will work for your business.
This is the first thing that many people want to know about Facebook advertising before they get started. No matter what industry you are in, trust that it will. This is because Facebook has people from all over the world and from all walks of life on its website.
According to Ben Simkin, CEO of BusinessNET, "There is a common myth around what types of businesses can sell their products and services on Facebook. I often hear business owners and executives tell me that it'll never work, or they tried it and it didn't produce a good result for them. Having spent millions of dollars on Facebook advertising and generated over $1 billion in sales from the platform, it's a misconception people tend to have because they don't realise the same people who are CEOs, housewives, blue and white collar workers, and consumers in general are all on Facebook."
If you are worried about reaching the people in your niche with your product or service, rest assured that more people than you think are on the social media platform and even if you assume your typical customer isn't a Facebook user, (unless you have hard evidence to back this up) you may be surprised to find they are on the site just waiting for an ad like yours to come their way.
In fact this is one of the common myths I hear from millennials “my niche isn’t on Facebook” before you get your knickers in a knot, present me with hard evidence, do you have stats from over 200 people in your niche about their facebook use? No good assuming, assuming isn’t good business practise. It’s also important to note instagram and facebook are linked cross posting can increase your reach and widen your audience.